India's most trusted brands 2009

Investors must have a look at this. Brand Equity unveils the most comprehensive article of faith in the Indian brand world and the most unique listing of its kind, Brand Equity Most Trusted Brands 2009, in a glittering event held in Mumbai. As the shares of these brands might go up in coming days. This independent nationwide survey conducted for Brand Equity by Nielsen is the benchmark for Trust, an ageless virtue and the ultimate pinnacle that every marketer and every brand wants to achieve. And this, the single-biggest study of its kind, has now become the gold standard for the entire marketing and advertising fraternity. At the time when market is very uncertain one can play a safe bet on these brands.

So the list goes like this:

1. Nokia : Nokia has established itself as the market and brand leader in the mobile devices market in India. The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie. Entry, Live, Connect, Explore and Achieve. With the global launch of Ovi, the company's Internet services brand name, Nokia is renewing itself to be at the forefront of the convergence of internet and mobility. It has three Research & Development centers in India, based in Hyderabad, Bangalore and Mumbai.


2. Colgate : From a modest start in 1937, when hand-carts were used to distribute Colgate Dental Cream, Colgate-Palmolive (India) today has one of the widest distribution networks in India, a logistical marvel that spans around 4.5 million retail outlets across the country, of which the Company services 1.5 million outlets directly.


3. Lux : Lux stands for the promise of beauty and glamour as one of India's most trusted personal care brands. Since 1929, Lux in step with the changing trends and evolving beauty needs of the consumers, offers an exciting range of soaps and Body Washes with unique elements to make bathing time more pleasurable.


4. Lifebuoy : Launched in 1895, Lifebuoy, for over 100 years, has been synonymous with health and value. The relaunch of the soap in 2002, 2004 & again in 2006 have been turning points in its history. It is now in a superior formulation offering a new health fragrance and a contemporary shape. It’s vision is, “Making a billion Indians feel safe and secure by meeting all their health and hygiene needs”. Lifebuoy also offers specific health benefits through specialised product formats like Lifebuoy HandWash & Lifebuoy Clearskin, which provides treatment and protection against acne.


5. Dettol : The company operates on a calendar year basis and had closed 2008 with revenue earnings around Rs 1,800 cr. The company is mulling to add several new products in its portfolio to achieve the target. According to industry experts, if the company is able to achieve Rs 1,000-cr sales from Dettol in the current year, it would become the second company after Hindustan Uniliver Ltd (HUL) to achieve the milestone.


6. Horlicks : Horlicks is the leading health food drink in India and enjoys more than half of the health food drink market. Although it has been a popular brand in Indian market since 1930s, Horlicks underwent a revamp in 2003 to further increase its relevance.


7. Tata Salt : Tata Salt pioneered the branded salt movement in India in 1983. It was the first salt in India to be manufactured using vacuum evaporation technology.


8. Pepsodent : Pepsodent, launched in 1993, was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing.


9. Britannia : Britannia strode into the 21st century as one of India's biggest brands and the pre-eminent food brand of the country. It was equally recognised for its innovative approach to products and marketing: the Lagaan Match was voted India's most successful promotional activity of the year 2001 while the delicious Britannia 50-50 Maska-Chaska became India's most successful product launch.


10. Reliance Mobile : Reliance Mobile (formerly Reliance India Mobile), launched on 28 December 2002, coinciding with the joyous occasion of the late Dhirubhai Ambani’s 70th birthday, was among the initial initiatives of Reliance Communications.

The list is very long, but I am only talk about the top ten brands, so maximum number of brands are of Hindustan Unilever, so it might prove to be a good deal if over bet on Hindustan Unilever. One of the important thing is that, such type of surveys conduction ratio in India is very less, but now as they are started and someone already took initiative, this will help out the investors and peoples trust.